National
Book Month Downloadable Logos
National
Book Month Advertising Opportunities
October
is National Book Month, America's annual celebration
of writers and readers. With all the competing demands
for your time, the National Book Foundation, sponsor
of the National
Book Awards, invites you to set aside time
for reading in the month of October-and fall into
a good book.
You'll find ideas here to help you promote National
Book Month and even a downloadable logo, so publishers,
libraries, schools, distributors, bookstores, reading
groups, and Web sites can all get involved.
This October publishers and booksellers can regularly
promote National Book Month in their advertising and
displays using the National Book Month logo and online
banners available for downloading (in a variety of
formats).
National Book Month Downloadable
Logos and Guidelines
The National Book Foundation is making a number of
logos available through this Web site. We have provided
versions for both print applications and Web applications,
and each version works best when used in the proper
circumstance.
It is important that you always use the logo and
the tagline together in order to protect our trademark.
There is a suggested donation of $25 payable through
the Donate
Now feature of the National Book Foundation
Web site, to benefit the programs of the Foundation.
Please donate if you can.
National Book Month Guidelines:
All the elements that define the National Book Month
logo (logo, color, typography, tagline, and trademark)
must be used as a whole.
Four color usage guidelines:
Maple Leaf (brick red): PMS 1807
Pear Shaped Leaf and Text (dark brown): PMS 168
Book (gold/mustard): PMS 1245
Or if preferred a gold stamp or PMS 873 (gold PMS)
Each of these PMS colors converts to process.
These are the CMYK break downs:
PMS 1807 (red): c0 m91 y94 k30
PMS 168 (brown): c0 m56 y100 k60
PMS 1245 (mustard): c0 m27 y100 k18
Black & White versions
(A+B):
100% black
Clear Space:
The National Book Month logo should always be surrounded
by enough clear space to ensure that it stands out
from any competing visual elements.
Minimum Sizes:
The logo should never be smaller than 1 1/2"
wide.
Background for Print
Applications:
Please use a light background for best results.
There is a knockout (k/0) version of the logo if the
logo is on a 100% black background.
Background for Web-Ready
Logo Use:
Please use a light background for best results.
There is a knockout (k/0) version of the logo if the
logo is on a 100% black background.
Illustrator EPS
print applications
The following logos are in Illustrator EPS format,
which is compatible with most common Windows and Macintosh
printing and publishing applications.
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White
EPS
(Knock-out version
for placement on
100% black backgrounds)
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TIFF format for Power Point Applications
These are best for Power Point applications.
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White
TIFF
(Knock-out version
for placement on
100% black backgrounds)
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GIF format for Web Applications
These are best for Web applications.
Three sizes have been provided for the following web
banner applications:
4/C version
B/W version A
B/W Version B
Knock-out version
(For placement on
100%black backgrounds)
Direct any questions or comments to the National
Book Foundation at nationalbook@nationalbook.org
or call (212) 685-0261.
Please use our Donate
Now program to make a suggested donation of
$25 for downloading the National Book Foundation's
National Book Month logo.
If you prefer not to use our online payment system,
you may print
a donation form and mail a check to National
Book Foundation, 95 Madison Avenue, Suite 709, New
York, NY 10016.
National Book Month Advertising
Opportunities
Thanks to these media partners, book publishers will
receive a special discount during the month of October
when they display the National Book Month logo in
advertisements appearing in these publications. (Discounts
apply to new ad bookings only, and not to space already
booked)
Asheville Citizen-Times
For information contact: Elaine Johnson or Marcia
Abrahams at Newspapers First, 212.692.7110
Chicago Tribune
For information contact: Larry Massacessi at 212.448.2619
Entertainment Weekly
For information contact: Michael Rizzi at 212.522.2726
First for Women
For information contact: John Walberg or Don Post
at 212.764.3344 x216/218
Fresno Bee
For information contact: Elaine Johnson or Marcia
Abrahams at Newspapers First, 212.692.7110
Indianapolis Star/News
For information contact: Elaine Johnson or Marcia
Abrahams at Newspapers First, 212.692.7110
In Touch Weekly
For information contact: John Walberg or Don Post
at 212.764.3344 x216/218
J-14
For information contact: John Walberg or Don Post
at 212.764.3344 x216/218
Kansas City Star
For information contact: Elaine Johnson or Marcia
Abrahams at Newspapers First, 212.692.7110
Lexington Herald-Leader
For information contact: Elaine Johnson or Marcia
Abrahams at Newspapers First, 212.692.7110
Los Angeles Times
For information contact: Larry Massacessi at 212.448.2619
Memphis Commercial Appeal
For information contact: Elaine Johnson or Marcia
Abrahams at Newspapers First, 212.692.7110
Modesto Bee
For information contact: Elaine Johnson or Marcia
Abrahams at Newspapers First, 212.692.7110
The New Republic
For information contact: Julie Sturmak at 202.508.4444
People Magazine
For information contact: Nikki LeSage at 212.522.2230
Phoenix Arizona Republic &Tucson Star/Citizen
(Arizona One Buy)
For information contact: Elaine Johnson or Marcia
Abrahams at Newspapers First, 212.692.7110
Rocky Mountain New & Denver Post
For information contact: Elaine Johnson or Marcia
Abrahams at Newspapers First, 212.692.7110
Saint Paul Pioneer Press
For information contact: Elaine Johnson or Marcia
Abrahams at Newspapers First, 212.692.7110
Seattle Times & Post Intelligencer
For information contact: Elaine Johnson or Marcia
Abrahams at Newspapers First, 212.692.7110
Time Out New York
For information contact: Emily Kelton at 212.539.4424
TWIST
For information contact: John Walberg or Don Post
at 212.764.3344 x216/218
Weschester/Rockland Journal News
For information contact: Elaine Johnson or Marcia
Abrahams at Newspapers First, 212.692.7110
Wichita Eagle
For information contact: Elaine Johnson or Marcia
Abrahams at Newspapers First, 212.692.7110
Woman's World
For information contact: John Walberg or Don Post
at 212.764.3344 x216/218
And watch for ads promoting National Book Month in
The New York Times, USA Today and The
Washington Post.
We want to thank our partner shadowbox marketing,
a division of Spier New York www.spier-ny.com,
for creating the National Book Month logo.
Join the celebration. For more information on National
Book Month, and to learn more about the opportunities
for participation during the weeks leading up to the
2003 National Book Awards on November 19 in New York
City, please contact:
Suzanne Bostwick
Marketing Consultant
The National Book Foundation
sbostwick@nationalbook.org
Press inquiries contact:
Ellen Ryder Communications
Phone: (212) 226-6563
Fax: 212-274-8417
ellenryder@ellenrydercommunications.com
www.ellenrydercommunications.com
