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National Book Foundation > Author > Vance Packard
An explosive exploration of class behavior in America and the hidden barriers that affect you, your community, and your future More about this book >
A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of "motivation research," the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. More about this book >